Whether yours is a startup or an organization in need of website redesign, we create an SEO roadmap inline with Google’s Webmaster Guidelines and compile a functional project schedule for the design and promotion phases.
Experience matters. Our Project Managers boast decades of operational knowledge in the field of Search Engine Optimization and Website Promotion. They are also Google Accredited Gold Product Experts, with over a decade of experience in the search giant’s support infrastructure.
Many organizations building a new website or planning a website redesign initially choose to manage the project inhouse. After all it’s easy to delegate the responsibility to a partner, mid-level executive, or even to the company you’ve contracted to construct the site in the first place. However, as more than a few of our past clients found out, the task of overseeing a website build, along with the associated SEO campaign is not as simple as it initially appears.
Our professional experience shows that most large website build/SEO projects managed inhouse will not only overshoot their deadline, but also come in over budget. That’s why it’s prudent - and usually more cost-effective - to hire a project manager.
In a nutshell, an SEO Project Manager is the general in charge of your company’s online promotion campaign. His or her skills need to span a broad spectrum, encompassing technical SEO, content promotion, tool-use¹, Google Analytics, keyword research, and a number of other SEO-related activities. Unlike an ordinary Search Engine Optimizer, however, the project manager must also have a strong grounding in marketing principles, time management, and organization skills, as well as an intimate familiarity with multiple content management systems. Lastly, he or she must possess an aptitude for strategic thinking, so as to retain an overview of the campaign itself and to direct efforts coherently as work progresses.
As anyone who's ever tried to keep a major undertaking on track will tell you, there's a lot more to successful project management than meets the eye. It's a lot like juggling hand grenades during a storm. Lots of unforeseen things can happen instantly and it takes a true professional to stop the situation getting out of control.
We will make sure your project comes in on time and on budget.
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